FEATURES OF DEVELOPMENT OF SMALL AND MEDIUM-SIZED BUSINESSES UNDER EXTERNAL CONSTRAINTS

Small and medium-sized enterprises (SMEs) in Russia are characterized by a large number and, at the same time, vulnerability: due to limited capital, SMEs unable independently cope with challenges of external environment need state support. In current economic conditions, experience difficulties associated both access resources high competition market. addition, sanctions imposed against have complicated activities areas supply, procurement, information advertising, which determined relevance study. The purpose study is identify features development small businesses face constraints. object general Orenburg region, as one border regions. choice for region justified strategically important geographical position this region. research methodology was based on scientific methods cognition, well logical-comparative, causal correlation-regression analysis. carried out retrospective analysis considered activity respect anti-Russian were imposed, also identified main patterns modern Russia. Considerable attention paid mechanisms support Based statistical data, problem its identified. analyzed successful implementation It shown that digitalization an urgent most promising direction businesses. practical significance determine directions context restrictions, taking into account import substitution. results key sectors functioning presented article will be useful their management, community further following areas: identifying substitution factors under restrictions sanctions, objective subjective conditions negative impact subjects SMEs, distribution productive forces spatial specialization planning forecasting constraints, others. Key words: medium business, features.